Being a fitness enthusiast all my life and after developing a growing passion for the gym and exercise over the years, I became increasingly conscious of the clothing I wore when working out. I favored certain brands because of the feel of the material on my skin when training. I leaned towards buying apparel that was comfortable, stretchy and durable and that made me feel and look good in my appearance.
The aesthetic look and comfort of my workout clothes was the most important factor and I found that my day to day wardrobe soon turned into full time fitness apparel wardrobe, with jeans and sweatshirts becoming a thing of the past. I began investing in fitness clothing that was stylish and could be worn not only in a gym setting but for casual outings also with friends. I loved bright colors that stood out and funky designs that looked trendy and were a little out there.
This is where the brand Asstheticwear was born. Living by the beach in Melbourne, Australia I wanted my clothing brand to reflect a tropical vibe and also being into healthy eating and nutrition I always had an obsession with certain food groups, donuts being one! I mean, who doesn't love donuts!
The name Asstheticwear is play on the term 'aesthetic' with a bit of booty thrown in the mix! Being a valued part the female and male physique, I wanted my brand to enhance this area and make guys and girls feel good in the high quality stretchy fabric and fashionable designs. They are super comfy and fit like a glove while also adding a bit of brightness to your wardrobe and attracting a smile from curious onlookers when they are worn! :)
These shorts are not only suitable for smashing your gym workouts but can also be shown off down at the beach or enjoying life at a festival and rocking that dance floor.
For all those fitness lovers like me and who crave a bit of comfort combined with style, these are the shorts for you. With the unique designs and figure enhancing cut, they are sure to make heads turn.
Be proud of your body and your curves, own that peach and remember...you are booty-ful! :)
Sinead xoxo